Arla Best of Both®

Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed.

Arla Best of Both® (BOB) has a distinctive yellow lid and a 100% unique proposition. The fat-free milk is pasteurised, filtered and enriched with protein to deliver a taste and texture that is as good as semi-skimmed.

Wild Card launched Arla BOB to national, broadcast, regional, lifestyle and trade media.

As part of the overall marketing mix, PR works seamlessly with TV, digital, shopper and experiential to dial up the innovation behind Arla BOB and communicate a brave new promise to milk drinkers: you can enjoy the best of both worlds. #bestofboth #nocompromise #yellowtop