Each of De Vere’s nine unique hotels from the majestic Scottish Highlands to Brighton beach was chosen for its distinctive British character, individual style and quirky charm. Discerning service, wonderful food, delightful settings, superb leisure facilities, could be found under any of the De Vere Hotel properties. Properties included: Mottram Hall, Cameron House on Loch Lomond, Carden Park, Oulton Hall, Slaley Hall, Belton Woods and Dunston Hall. De Vere was also the UK’s premier golf resort brand; operating 19 championship golf courses and offered a unique combination of history, innovation and investment in the game.
Wild Card’s communications campaign was focused on building awareness of the hotel portfolio, as destinations for all occasions and promoting the hotels’ extensive facilities and unique offerings for weekend visitors and business delegates alike.
The PR campaign concentrated on developing compelling unique media coverage through relevant leisure and business audiences and strengthening De Vere’s position within those key business markets with first-hand experiences of the hotel and tailored approaches.