Donald Russell

Leading mail order butcher, Donald Russell, proudly holds a royal warrant for its dedication to providing the highest quality meat and its use of traditional butchery skills.

Wild Card has been working with Donald Russell to raise awareness of its uncompromising commitment to quality, using our comprehensive address book and strong relationships with journalists and key influencers.

The Wild Card communications programme for Donald Russell positions the company as the ultimate butcher for incomparable meat and impeccable service. In conjunction with brand awareness, the team is de-mystifying the topic of frozen food, breaking down prejudices and educating the consumer about the benefits of frozen meat.

Through a series of creative approaches and one-to-one briefings, Wild Card ensures that Donald Russell’s delicious products are consistently seen in national and consumer titles, while supporting social media and working with Britain’s best loved chefs to promote the brand.