JAB Anstoetz is one of the world’s leading international fabric brands, with representation in over 80 countries around the world. From humble beginnings in 1946 as a small fabric wholesaler, JAB now moves over 500 rolls of fabric a day from their head office in Bielefeld, Germany and is still 100% family owned.
JAB’s impressive UK showroom is based at Imperial Wharf, Chelsea, and is the brand’s first street level showroom in Europe. With over 40,000 decorative and upholstery fabrics to choose from, JAB also presents a unique selection of window treatments and curtain rails, as well as wallpaper, carpets and rugs, making them the UK’s one-stop shop for interior design.
Over the past six years, JAB’s campaign has developed into a fully integrated communications strategy. Focusing on growing their brand awareness with consumers and the interior design trade in the UK, the campaign includes organising collaborations, managing targeted events, maintaining internal communications with existing JAB customers across the UK, writing and issuing monthly newsletters, designing and updating the UK website, managing six social media channels and implementing both digital and traditional marketing activities.