Johnson Cleaners is the best-known dry cleaning company in the UK. Johnsons offers a laundry and ironing service, alterations and repairs, shoes repairs, key cutting, executive service, curtain and duvet cleaning, carpet and rug cleaning, wedding dress and formal wear cleaning, suede and leather cleaning and motorcycle leathers cleaning. They are also the only national dry cleaning company licensed to offer the GreenEarth® technology, an environmentally friendly cleaning process.
Wild Card’s public relations and communications campaign is aimed at driving brand awareness and building greater consumer understanding of Johnson Cleaners’ services, through cultivating brand stories and making the service relevant to consumer media. The campaign also aims to educate consumers about the benefits of GreenEarth®, for both clothes and the environment.