KitchenAid, makers of the iconic Artisan Stand Mixer, appointed PR & communications agency Wild Card to open its first official store on London’s Wigmore Street in Autumn 2016.

Wild Card is also responsible for raising the profile of KitchenAid’s existing Serious About Food Council campaign and managing the promotion of the KitchenAid range of large electrical appliances. Previously, the agency worked with KitchenAid for 17 years managing the promotion of the brand’s small electrical appliances. Wild Card’s combination of expertise in the food, interiors and lifestyle sectors makes it perfectly placed to work with KitchenAid on this brief.