Lurpak® has held its position as the most delicious premium butter for over 100 years and is now sold in 75 countries across the globe. The UK’s favourite butter and spreadable brand has become a familiar sight in homes nationwide.

Lurpak® turned to Wild Card to introduce new ranges through its network of key influencers, creating a background of positive feedback to translate into coverage. Utilising our extensive relationships with chefs, bakers and foodie contacts allows us to drive excitement and brand engagement across the media. As part of the overall marketing mix, PR works seamlessly with TV, digital, shopper and experiential to dial up the innovation behind Lurpak®.