Naughty but Rice

Naughty but Rice was launched by the Hain Daniels Group in September 2015. Picking up on the growing popularity of rice pudding, the range includes three quirky flavours: raspberry & coconut, chocolate orange and salted caramel.

Wild Card was appointed to manage the launch thanks to our network of key influencers to support listings and drive sales. Through the ‘Bring Out The Naughty’ campaign, we worked with British model Daisy Lowe as Brand Consultant and Ambassador. Wild Card also launched the brand’s Facebook, Twitter and Instagram channels.

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