Samuel & Sons 

Samuel & Sons has long been a coveted source for the finest quality trimmings and is renowned for their stunning collection of tassels, borders, braids, gimp and fringes. Interior designers and architects around the world have come to rely on the quality and selection available in stock. Innovation, variety and availability have long been the keys to Samuel & Sons’ success. Introducing exclusive collections with diverse materials such as silk, wool, grass and wood has led to its selection of over 22,000 trims being eagerly sought after by designers and architects for both residential and hospitality interiors.

Wild Card’s lifestyle PR campaign focuses on communicating the design, craftsmanship and creative possibilities of Samuel & Sons’ extensive range to consumer and trade press, as well as supporting NPD launches to the market.