Tetley has long been regarded as a national treasure, following its emergence over 175 years ago. At the forefront of tea innovation, Tetley introduced tea bags to the UK back in the 1950s and in the 1980s launched the first round tea bag. In 2015, Tetley launched its groundbreaking Super Tea range with added vitamins for proven health benefits.

Wild Card has delivered a series of campaigns for Tetley, driving master brand messaging and supporting innovative NPD in the media by lifting Tetley out of the product pages to drive the news agenda.