Tilda was the first company to bring Basmati to the UK over 40 years ago and has now become an international food brand selling in over 50 countries. For many years Tilda has worked hand-in-hand with the Basmati farming community and has taken on the mantle of guardianship of this precious grain. In its quest for the very best Basmati, Tilda employs the latest DNA fingerprint technology and checks every batch of rice for purity.
Wild Card was appointed by Tilda in 2009 to raise awareness around the brand and educate consumers around the versatility of rice. In addition to maintaining an ongoing press office, Wild Card has also implemented a number of impactful corporate CSR campaigns in partnership with the World Food Programme.