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MAKING STORIES IN THE DIGITAL WORLD: REPORT FROM THE AD AGE DIGITAL CONFERENCE

Marketing is no longer about telling stories. It’s about making them.

That was the theme of the Ad Age Digital Conference as executives from Adobe, Burger King, Taco Bell, Visa and others shared their views crafting narratives and shaping user experiences with content.

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Is online video the saviour of fragmented digital marketing? 

Fragmentation and complexity have long been the biggest barriers to digital marketing’s advancement – maturing video tech is solving many of these issues

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Google has a New Algorithm. How will this affect your business online? 

So Google are at it again. They are keeping SEO expert’s in a job by updating their algorithm meaning that businesses need to make the transition to creating a mobile friendly website

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Many marketers still don’t understand the role of bloggers

 

Far too many brands dismiss bloggers as hobbyists added to a low tier on a media list merely to be spammed with marketing emails

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