As Facebook trials a new approach to the fake-news problem – surveying their users to see if they are able to identify spoof news stories – James Naughton (professor of the public understanding of technology at the Open University) has written a thought-provoking opinion piece for the Guardian online.

James’ piece cites recent Stanford research which reveals digital natives’ inability to judge the credibility of online information. And questions whether Facebook’s potential plan to outsource the detection of fake news to its users will therefore actually help solve this problem.

As PR professionals, we are very conscious of how the landscape for both traditional and social media is changing, and the challenges and opportunities that exist when engaging with Generation Z – those born after 2000.

We know that Generation Z  is the most connected generation ever, with those between 5 and 16 spending 3 hours online every day. But connectivity without critical thought is a rather worrying combination, and something we carefully consider when working on our messaging through social media especially for this specific audience group.

Read the piece here: Guardian Online


Ellie G - Head of Media Relations at Wild West Comms

Words: Ellie Glason

Head of Media Relations at Wild West Comms