Could marketing professionals be replaced by IBM Watson?

#FridayRead – 001

IBM Watson is changing the way we identify trends and audiences for advertising and PR. Have you heard what marketing publication The Drum has managed to do with the data collating supercomputer?

If not watch the video below and sign up to receive our industry insights. See more information about this story on The Drum’s website.

#FridayReads #WWinsights.

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