A Fresh Approach for ES Magazine
A weekly treat for the journey home each Friday, ES Magazine has become a staple publication for commuters. Distributed to over 340,000 people a week, the magazine is filled to the brim with mouth watering recipes, enviable fashion and lust-worthy interiors, making it a source of inspiration for all Londoners dedicated to the latest news in the luxury lifestyle sector.
Enlisting the help of David Lane, creative director and editor of contemporary food, arts and culture journal The Gourmand and co-founder of Lane & Associates, ES have devised a brand new logo and type styles, along with an editorial shake up under the direction of new editor, Laura Weir, who was previously Fashion Features Editor at Vogue.
“Our bold redesign reflects the exciting new direction that ES Magazine is taking. From our renewed focus on beautiful imagery to our new typeface, and elegant new logo, the aim of ES Magazine is to reflect London’s thriving style and culture scene,” says Weir. “My newly positioned team are poised to deliver on exclusive fashion, beauty, food and culture coverage, alongside rigorous features reporting.”
The launch also coincided with the magazine’s 23rd season as the official sponsor of London Fashion Week.
We’re now two weeks into it’s redesign and we’re loving the mix of fresh content and old favourites, from the new interiors layout collated by Lifestyle Assistant Lily Worcester and ‘My London’ by Zac Goldsmith, along with Grace Dent’s ‘Grace & Favour’ column, a firm favourite with the team at Wild Card.