A Week at London Design Festival
After months of preparation, the Wild Card Homes & Lifestyle Division was out in force last month, supporting clients exhibiting at London Design Festival and exploring the latest and greatest in the design world.
On Sunday and Monday, the team began the festival by guiding the press at Decorex towards the beautiful Samuel & Sons library of trims and David Hunt Lighting’s stylish mid-century modern sitting room. The team also had a presence at Chelsea Harbour’s Focus16 to support Samuel & Son’s sweet shop of a showroom and encourage journalists to enter the #WinABed competition at the JAB Showroom.
Tuesday followed with an early start at the Parker & Farr showroom to host The Design Collective press breakfast – a chance for the likes of House & Garden and Luxe Magazine to view the latest products and meet the designers from Parker & Farr, Fabricut, Titchmarsh & Goodwin and Gillian Weir. Next day, the spotlight was on KitchenAid’s exciting new experience store where journalists and members of the public alike were invited to celebrate the iconic small appliances and professional large appliances with Edd Kimber, The Boy Who Bakes, cooking up a variety of delicious treats. Over 100 guests attended, including writers from The Evening Standard, Delicious Magazine and Homes & Gardens.
The rest of the week was spent absorbing everything else LDF 2016 had to offer, from Alison Brook’s ‘The Smile’ giant wooden structure at Chelsea College of Art and Design, to Brixton Design Trail’s walking tour of murals and street art and interactive design at Pop Brixton.
To complete the week, we visited the very first London Design Biennale and the 37 nation’s innovative installations, conveniently located at Somerset House, a stone’s throw away from our office.
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