Baobab Festival at the Eden Project
At the end of September the Eden Project, working with PhytoTrade Africa, hosted the second annual Baobab Festival – a week-long, fun-packed celebration of this amazing African superfruit.
On the final day, Wild Card arranged a visit for the Telegraph’s digital lifestyle editor, Leah Hyslop. Accompanied by Ellie Glason, senior media relations manager, Leah was given a tour of the magnificent rainforest biome with Eden’s Tracey Smith.
Also at the festival was PhytoTrade Africa’s Henry Johnson and Arthur Stevens, who filled in guests during the who week about the work of PhytoTrade Africa, the not-for-profit trade association. After identifying baobab as a natural product with great potential several years ago, PhytoTrade has worked hard to develop a global market for the fruit.
During the whole week visitors to the festival were able to take a break at the Baobab Bar in the Rainforest Biome, to enjoy a refreshing baobab smoothie or listen to talks about how the nutritious fruit is grown, harvested and used in food and drink. Rosby Mthinda, a pioneer of the baobab industry in Malawi flew over for the festival and spent the week telling visitors about how the growing baobab market is supporting African farmers and communities.
Other events across the week included baobab inspired cookery-demos by Stephane Delourme of Rick Stein’s Seafood Restaurant, Malcolm Riley (aka the African Chef), and former Great British Bake off baker, Frances Quinn.
Wild Card’s campaign for Project Baobab is shortlisted in the Consumer Relations category at the annual CIPR regional awards. The winners will be announced in November.