Digital Digest – 15 May 2015
WHY IS IT IMPORTANT TO REFRESH THE SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS?
Social media is absolutely essential to any modern day business. Media channels including Twitter, Facebook and LinkedIn provide an essential communication point between business and consumer.
Benchmarking the omni-digital consumer
Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even harder to complete.
Thinking like a start-up: How global brands can stay relevant to their consumers
How can global brands stay relevant to their consumers? By thinking smaller. This was a major theme from the Grow day at Digital Shoreditch – the festival for London’s digital, tech and social industries.
The plugged-in generation
What tech innovation of the past decade has made the biggest impact on the media industry?