Digital Digest – 16th April 2015
MAKING STORIES IN THE DIGITAL WORLD: REPORT FROM THE AD AGE DIGITAL CONFERENCE
Marketing is no longer about telling stories. It’s about making them.
That was the theme of the Ad Age Digital Conference as executives from Adobe, Burger King, Taco Bell, Visa and others shared their views crafting narratives and shaping user experiences with content.
Fragmentation and complexity have long been the biggest barriers to digital marketing’s advancement – maturing video tech is solving many of these issues
So Google are at it again. They are keeping SEO expert’s in a job by updating their algorithm meaning that businesses need to make the transition to creating a mobile friendly website