Digital Digest – 7th April 2015

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TWITTER LAUNCHES CURATOR, A NEW TOOL FOR MEDIA OUTLETS

First unveiled in February, Curator is now available to any media outlet that applies on Twitter’s website for access to the tool. It allows organisations to collect tweets and Vines based around specific topics, perform more advanced searches and get access to better analytics.

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How Much Does Customer Social Media Angst Really Matter? 

For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. And for customers, the notion that any of us can talk http://www.texasgoldengirl.com/ventolin/ back to big companies and have our claims addressed feels like a dream..

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Amazon Dash: Omni-channel marketing and omni-channel commerce converge 

The news about Amazon’s “Dash” is a bold statement of omni-channel commerce – literally – creating commerce channels out of everyday objects like a magnet you stick on your fridge or washing machine.

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14 revealing mobile stats from January – March 2015

 

From responsive email design, to mobile payments, to joining up the customer journey, to weighing up the usefulness of apps, mobile is an endlessly fascinating and complex area for all marketers.

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