Donald Russell – The Telegraph Magazine 17.10.15

Here at Wild Card we’ve been working with Royal Warrant holding butcher and Britain’s leading mail-order meat supplier Donald Russell since 1995. In that time we have secured thousand’s of pieces of far-reaching editorial coverage, but perhaps none more important than an article in the Daily Telegraph some twenty years ago. 

The Telegraph, January 1997

The Telegraph, January 1997

The article written by Trevor Grove questioned; ‘Is this the best beef ever’ and went on to revolutionise Donald Russell’s business model from export reliance to becoming Britain’s first and most trusted home delivery butchers – at a time when BSE was shaking food industry. 

To celebrate nearly 20 years since the article was published, we worked with iconic food writer Carolyn Hart to produce an up-to-date feature on ’the Queen’s butcher’. Following a visit to Donald Russell HQ in Inverurie, an outdoor photo-shoot in the chilly northernly winds and of course recipe tasting, the result was a beautiful five-page feature in Saturday’s Telegraph Magazine, complete with engaging imagery and delicious recipes.

If you weren’t able to pickup a copy, you can view the online version here –