Egg-celent Easter Marketing Campaigns
Fancy a splash of gin and tonic in your Easter egg? How about a hot air balloon, disco ball or even a Cocoa Cabana chocolate pineapple egg? This year Easter was celebrated in some weird and wonderful ways, with a plethora of interesting creations hitting the shelves. Here’s our pick of the most egg-ceptional campaigns.
Sainsbury’s decided that Brussel sprouts are not just for Christmas and rebranded theirs as “vegan Easter eggs”. The comical idea was a low-cost and effective way of generating conversation and amplifying brand mentions on social media.
Playing on the age-old adage, bigger is better, Fortnum and Mason designed The Colossal Egg, weighing 1.4kg and made up of five different flavour eggs inside. Rococo designed a huge milk chocolate Roald Dahl egg, full of realistic-looking green baby crocodiles perfect for kids to enjoy. And proving that Easter isn’t just a hook for chocolate brands, even Marmite jumped on the bandwagon, with an egg-stravagant Marmite-flavoured egg, sure to be either loved or hated by consumers.
For Londoners in search of their sugar fix, The Good Life Diner was dishing up milkshakes served in an Easter egg for Good Friday. The Peepshakes, a chocolate Cadbury egg filled with New York cheesecake milkshake, were available for one day only, costing a whopping £15 each. Following the worldwide Freakshake craze, The Good Life Diner cleverly rehashed an old idea, using the wow factor to impress audiences and gain column inches.
Restaurant Florentine, on the South Bank, offered ostrich eggs and slow-cooked Sunday roasts over the Easter weekend following its recent launch. Popular bakery Bread Ahead also got in on the action by releasing a limited-edition Easter Hot Cross Bun Doughnut.
This Easter saw a big trend of brands setting out treasure hunts around the city. Crystal Maze London hid “crystal” Easter eggs around iconic landmarks in Angel to give five lucky Londoners a chance to win a game for themselves and seven friends. Trendy hot dog and champagne joint Bubbledogs hid 1,000 champagne-shaped trinkets around Soho and Fitzrovia for a Easter hunt with a difference, where people could then exchange the mini bottles for a classic New Yorker hot dog.
Once again The National Trust partnered with Cadbury to offer the nation 250 different egg hunts. And if you weren’t feeling chocolatey enough, Hotel Chocolate offered tasting experiences on the London Eye, delivering a taste luxury for the chocolate lover.
For all of those who are now feeling the effects of a calorific Easter weekend, health and fitness business David Lloyd is offering Londoners a door-to-door personal training service to burn off the chocolate until the 20th April. Whether it be squatting with plant pots or bicep curls with a garden gnome, David Lloyd have thought outside the box with this cost effective stunt. A great way to amplify coverage for the brand, it’s original and shows Easter being hooked onto in a different way with less of a connection to the holiday.