Getting PR-savvy for London Design Festival
During September, London turns its attention the wonderful world of interiors as various venues around the capital throw open their doors allowing design brands big and small to showcase their wares.
To ensure you make the most of your time, and gain that all-important press coverage, here are our top tips to getting the press to notice you during London Design Festival:
1. Get your press release out early. Long lead titles work at least three months in advance which means you need to get your press release out NOW. Keep releases concise, informative and don’t forget those images. The press receive hundreds of press releases a day, particularly in the run up to LDF, so make sure yours stands out from the crowd.
2. Invite the press to your stand. When you send your press release, make sure you include your stand number and if you’re holding a reception with fizz and nibbles ask the press along.
3. Wear comfortable shoes. It may seem obvious but you’re going to be standing. A lot. And there’s nothing worse than being more concerned about how much your feet hurt rather than telling that key journalist about your wonderful product.
4. Make sure product is available. Nothing frustrates the press more than seeing the perfect product only to be told it won’t be in production for another year. Make sure the product you showcase is available and you have samples for the press to borrow for style shoots. Similarly, ensuring you have good quality images to send to the press is equally important. Cut outs need to be hi-res, in focus and show the product clearly. If you can afford to have lifestyle photography taken, invest in a stylist who can help bring your products to life.
5. Follow up. Follow up. Follow up. Yes, we are repeating ourselves but following up is really important. Keep a note of contacts made and any requests and make sure you follow up with the press you’ve met in a timely fashion. Make the most of your new contacts by emailing them when you have new products or information and of course to invite them to your next show.