GREEN SHOOTS FEBRUARY 2014

UK retailers step up commitment against food waste

The UK’s big four supermarkets – plus the Co-Op, Marks & Spencer and Waitrose – have all now committed to publish their food waste statistics as part of the campaign to cut down the millions of food wasted each year. This follows the recent admission by Tesco that 28,500 tonnes of food waste were created at its stores and distribution centres in the first six months of 2013. All the major supermarkets will now publish regular updates on the food they are discarding, putting increased pressure on their efforts to find ways of dealing with waste.

According to WRAP (the Government’s Waste and Resources Action Programme), around 15m tonnes of food is discarded in the UK each year.

Through industry body the British Retail Consortium (BRC) retailers also committed to cutting absolute carbon emissions by 25% (based on 2005 levels) – a target which is more challenging than the European greenhouse gas emissions reduction target of 20% by 2020.

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Bacardi trumpets corporate responsibility achievements

Iconic rum brand, Bacardi, has published its latest CSR report entitled ‘Our Spirit is Clear.’ Marking its 152nd anniversary, the family-owned brand claims it has reduced energy use by more than 25% and water use by 54%. It has also set out a long-term target to source 100 percent of its sugarcane-derived products from sustainable sources by 2022 and pledged 10 new commitments to support World Health Organization efforts to address harmful drinking.

The 152-year-old company, which also makes Dewar’s Whisky, Bombay Sapphire Gin and Grey Goose Vodka, will build on existing programmes that have so far reduced energy by more than 25% and water use by 54%. It has also donated $6.5m to community projects around the world.

Bacardi has also pledged 10 new commitments to support the World Health Organization’s efforts to address harmful drinking, focusing on measures to help combat underage drinking, educate consumers on responsible consumption and gain increased support for responsible drinking promotion from retailers.

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Bupa’s ‘Walking Challenge’ hits one million participants

Healthcare provider, Bupa, has long supported charity partnerships to encourage people to do more physical activity, such as running, walking or dancing. This year its high profile work includes sponsoring the Great Runs series, aimed at encouraging over 10,000 runners and raising £1M for Diabetes UK.

Bupa also has a global partnership with the World Heart Federation and this month announced that it had achieved an ambitious goal for more than one million people from 150+ countries to walk five million miles together. This is part of its Ground Miles Challenge – the largest global walking challenge of its kind. Over 50,000 people have downloaded a free app (Ground Miles) to track their walking and motivate them to walk more.

The five million miles goal was set by the World Heart Federation and Bupa together as part of World Heart Day on 7 February. In celebration of the achieving the challenge target, Bupa has provided funding to the World Heart Federation for programmes in Africa and South Asia, which protect children from the symptoms of Rheumatic Heart Disease (RHD).

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Morrisons launches new charity partnership

This month staff at Morrisons, the UK’s fourth biggest supermarket chain, voted for Sue Ryder as the company’s next charity partner. Sue Ryder is one of the leading national charities providing support and care for people with terminal illness and their families. The partnership kicks off this month following the conclusion of Morrisons’ last fundraising initiative with Safe the Children UK, which raised £7M.

Sue Ryder has been chosen as Morrisons new charity partner in a ballot amongst staff. The announcement following the conclusion of a previous partnership with Save the Children UK, which raised around £7M in total.

Sue Ryder is one of the leading national charities providing support and care for people with terminal illness and their families. Morrisons support and fundraising will also help facilitate a number of new projects including ‘Community Clinics’ and ‘Morrisons Mobile Units’ to bring local service, advice and care to families and communities around the country. It will also result in new ‘Morrisons Family Support Teams’ which will offer emotional and practical support to families experiencing the effects of terminal and incurable illness.

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Recycling in England reaches new high

The household recycling rate in England reached a new quarterly peak between April and June 2013 at 46.2%, according to official figures out this month from Defra. However, this rate still lags behind that of Wales, which in 2013 met its first annual statutory waste target by recycling more than 50% of the rubbish collected by local councils. The volume of waste going to incineration or landfill was 1.3% higher over the same period than the preceding year, although that figure is 32% lower than it was in 2006.

The EU has set a target for England to recycle at least 50% of its waste by 2020. Dr Colin Church, Director for resource, waste and sustainability at Defra, commented on Twitter: “The UK has made huge progress on recycling over last 10 years. We remain committed to meeting the 2020 target (and) to work with local authorities and industry to promote good practice & look at how recycling can be made more convenient for residents.”

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Dates for your diary, 2014

If you are keen to put some flagship fundraisers in your personal or corporate calendar, here are the dates of some of this year’s biggest events.

Sports Relief 21-23 March www.sportrelief.com

Virgin Money London Marathon 13 April www.virginmarathonlondonmarathon.com

Edinburgh Marathon Festival 4-5 May www.edinburgh-marathon.com

Prudential Ride London 3-4 August www.prudentialridelondon.co.uk

BUPA Great North Run 7 September www.greatrun.org

Breast Cancer Awareness Month October www.breastcancercampaign.org

And finally…

We’re always on the lookout for interesting CSR initiatives by great British brands. If you have a story that you would like us to cover in the next issue of Green Shoots, why not get in touch?
Contact us at deck@wildcard.co.uk

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