GREEN SHOOTS UPDATE – DECEMBER 2014

Success for Christmas Jumper Day

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‘Woolly Fantastic’ is how Save the Children has described its third Christmas Jumper Day, which took place last week on December 12. Lots of high street names partnered with the charity, including George by Asda, Costa, Westfield Shopping Centres and Harvester Restaurants. Pets at Home and Arsenal FC also sold specially themed products, including sweaters for pets and Gunners fans respectively.

Samantha Cameron donned her very own festive pullover and joined youngsters at Downing Street for a festive ‘jumper jumble’ whilst there were fundraising events at schools and workplaces all over the country. Save the Children believes the event is on track to achieve its target of £3.2M.

Research from Meltwater also suggests that Jumper Day was one of the most socially successful campaigns of 2014, with 40% of the 34,000 social media interactions mentioning Save the Children and 16% talking about donating.

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Chance to feature in the next Bond novel raises £30,000 for charity

London Air Ambulance
London’s Air Ambulance raised more than £120,000 at a gala earlier this month to mark its 25th anniversary.

The ‘Silver Gala’ was a glittering event in Canary Wharf attended by around 250 people and hosted by comedian, Andy Parsons. The main element of the fundraising was an auction run by Sotheby’s, with the star prize donated by author, Anthony Horowitz OBE. This offered the unique opportunity for the winner to have their name featured in Mr Horowitz’s new James Bond book. The book will be based on an idea from 007’s original creator, Ian Fleming, which will see the legendary secret agent involved in the 1950s motor racing scene.

This unique prize attracted a bidding war amongst guests at the gala, with the eventual winner paying more than £30,000 for their prize. The winner’s name will become clear when the new James Bond book is published in September 2015.

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M&S Food on the Move range for Shelter

M&S

M&S has once again produced a number of festive ‘Food on the Move’ lunch products to raise money for Shelter’s Christmas Appeal. 5 percent of the cost of each will be donated to Shelter.

Shelter has reported a record rise in calls to its helpline over the past year, suggesting a huge upsurge in homelessness in the UK. The helpline, which is part funded by M&S, received more than 174,000 calls over the past 12 months.

It is the ninth year that M&S has supported Shelter, with donations from the Food on the Move products and sales of coffee in store all helping to boost a total of over £7.5M raised for the charity so far. This year’s products include a festively themed sandwich, snacks and drinks, with the purchase price of each one including a 5 percent donation to Shelter.

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Coca-Cola says ‘Designated Drivers – we salute you!’

Coke drivers

Coca-Cola is running its fifth Christmas Designated Driver campaign in partnership with THINK! – the Department for Transport’s road safety campaign.  It offers a ‘buy one, get one free’ soft drink on a range of Coca-Cola products in bars and pubs across the country during December.

Coca-Cola has also supported a THINK! Survey into drink driving and Christmas. This underlines the continuing positive change in British attitudes to the issue – with 92% of the public now stating that they would be ashamed to drink and drive. The survey also suggested that 87% of people who plan to volunteer as a designated driver also still feel they would have a great time despite not consuming any alcohol.

The Christmas ‘buy one, get one free’ offer is available in around 12,500 pubs and bars around the UK. It allows designated drivers (Coca-Cola’s “heroes of the party season”) to claim a free second soft drink from a range of Coca Cola products including Coke, Diet Coke, Coke Zero and Schweppes.

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Supporting new recycling options for flexible packaging

 FMCG wrappers

Major FMCG manufacturers including Nestlé UK, Unilever and Dow, are collaborating on a new research and development programme called REFLEX which is designed to find new solutions to the tricky problem of making flexible packaging more recyclable.

Flexible packaging – such as sweet wrappers, crisp packets and detergent pouches – remains a major recycling challenge because it is typically constructed with many varnished and metallised layers. These create important functional properties such as oxygen barriers, high tear strength and puncture resistance but also make them very difficult to recycle due to the combination of different plastic materials and metallised coatings.

The REFLEX project will run for two years and is being headed by resource industry consultants, Axion Consulting. It is hoped that it will result in new solutions in both design and recycling of these types of packaging so that all the constituent materials can be processed together. The project predicts that it could take up to 10 years for any new recycling model to come into use, at which point more than 50 percent of flexible packaging will be able to be diverted away from landfill.

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Was the first Giving Tuesday a success?

Giving Tuesday

The ‘Day of Giving’ on December 2 is an idea imported from the USA as an antidote to the Christmas shopping season. This year, over 600 charities and companies lent their support to the UK’s first Giving Tuesday campaign, alongside celebs including Ringo Starr and Helen Mirren.

Government research has shown that timing is crucial for successful fundraising, and December is much more likely to attract strong donations than (say) a campaign run in January.

With early reports suggesting charity donations up 270% for the UK’s first Giving Tuesday, it seems likely that the day will become a long-term fixture in the annual fundraising calendar.

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Read more about Six Ways Charities made the most of Giving Tuesday

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