How to stay ahead of the social media hashtag game
Here’s a five-point checklist to make sure you’re making the most of the humble #hashtag.
Always look for new ones
After a research session deciding on the best hashtags for you, it can be very easy to fall into the habit of copying and pasting the same hashtags over and over again. In order to open yourself to new audiences and keep up with ever changing landscape, constantly look to trial new ones.
Don’t over hashtag
It seems like the easiest answer in the world to expand our reach on Instagram is to include as many hashtags as humanly possible. While in principle this might expand your potential opportunities to see, you will compromise the quality of your content. Stick to no more than five relevant hashtags and you can’t go wrong.
Hashtags are one of the easiest things to track. Make sure you’re using the right tools to look at the buzz of your owned hashtags as well as those that you want to join the conversation on. Almost any basic tool will be able to give you good insight, especially into performance on Twitter.
The easiest thing to do when setting up a campaign is to tag your #brandhashtag on the end of everything. While this will allow you to see all the ‘noise’ that’s specific to you, getting people to actually use them is incredibly difficult and feels unnatural. Always seek first if possible to ‘own’ conversation on a certain hashtag to make the whole process feel more natural.