Luxury brand win for Wild Card’s south west office
Consumer brand agency Wild Card is celebrating again this month after being appointed by Pendennis Shipyard. The team will work alongside Pendennis’ internal PR team to expand the company’s media reach outside of the superyacht sector.
The appointment of Pendennis, one of the world’s leading custom superyacht build and refit businesses, complements the agency’s existing travel and leisure portfolio and comes just weeks after securing the brief for luxury hotel in the Isles of Scilly, Hell Bay.
Founded in1988, Pendennis, based in Falmouth, Cornwall, boasts an international reputation. As well as being the only British superyacht business to focus on both custom new build and refit projects, it also has a refit facility in Palma, a support base in Auckland and employs 360 members of staff.
The account will be managed by Wild Card’s ‘Wild West’ office in Truro and will focus on promoting Pendennis’ recent facilities expansion and first-class service, leveraging its international reputation for its skilled workforce and British craftsmanship.
Georgie Upton, divisional director of Wild Card’s Cornwall office, said: “This is a really exciting opportunity for Wild Card and we’re privileged to be working alongside such a prestigious and successful business. We’re look forward to taking Pendennis’ reputation to the next level.”
Wild Card is a consumer brand PR agency with offices in London and Truro. Wild Card’s other clients include Laurent Perrier, The Nare Hotel, Tresco Island, Joseph Joseph, Merchants Manor, Gin Mare and the Eden Project.