A visit to Maison Georges Larnicol, Paris
We are happy to predict that 2017 is going to be the year of chocolate. According to Mintel, luxury chocolate currently accounts for about 18% of the total £631m chocolate market. While volume growth in the total chocolate market has stalled, the luxury category has increased 21% since 1999. This year’s Chocolate Show was dominated by extravagant chocolate sculptures and creations.
Currently on show at luxury Parisian chocolatier, Maison Georges Larnicol, are amazingly detailed chocolate constructions of famous French landmarks including the L’Arc de Triomphe and the astonishingly crafted Notre Dame.
Amongst the delectable macaroons and delightful truffles, chocolate takes unexpected and ingenious forms. The unquestionable highlight was the chocolate sculptures of Paris’ most famous attractions. The esculent versions of the Eiffel Tower, Notre Dame and L’Arc that really do look too good to eat.
Consumers have ‘re’ valued what chocolate is about. Value systems have evolved. We are seeing chocolate no longer as the primary sweet indulgent treat that we all love to eat, but instead as an art form. One which is elevated above the basic projection of what chocolate stands for. We look forward to seeing the phenomenal creations that 2017 has in store.