Our favourite campaigns of 2013
Always on the look out for fun and creative ideas, we’ve spotted some cracking campaigns over the course of the last year. Here’s a few of our favourites….
1. Cath Kidston celebrates the big 2 0
To mark the occasion, Cath Kidston teamed up with Barclay’s Cycle Hire to place branded bicycle seat covers on thousands of Boris bikes as a gift to Londoners. The seat covers were created using the brand’s first ever design, the iconic Antique Rose Bouquet print.
We loved this campaign for the feel good factor and the use of creativity on a small budget.
2. British Airway’s pop up at Victoria
British Airways took over Victoria Train Station with a pop-up flight-simulator game, where a ticket to a long haul destination was given away every 15 minutes to the player with the highest score. Players ‘checked in’ at an airport desk and controlled a virtual BA Boeing 777 aircraft to win flights to destinations such as the Caribbean, North Africa, North America and the Indian Ocean.
The brand’s Twitter feed and Facebook page also announced the daily destination and making the campaign digital savvy, Facebook followers could enter a prize draw to win a holiday too.
This campaign ranked highly for us due to the fantastic strategy behind it and the sheer excitement it created!
3. The Tate & Lyle hotel
Earlier this year Tate & Lyle created an edible pop-up hotel, which featured vanilla sponge cushions and windows, macaroon covered walls and a rug made from 1,081 meringues.
The Soho-based guest house took a team of 14 cake makers more than 2,000 hours to bake and 900 hours to decorate. Two lucky residents were chosen to munch their way through the hotel, whilst being photographed of course!
This campaign got two thumbs up from us for the fun factor!
4. A sweet treat from Marsh & Parson
Marsh & Parsons staged a three day doughnut giveaway to celebrate the opening of their new Earl’s Court office and to inform local residents of their zero percent commission offer.
Super clever and dirt cheap – we loved it!
5. Dyson starts a fan club
Taking advantage of the heat wave London had in the summer, Dyson created a pop-up ‘cooling’ station at Waterloo Train Station.
We went, we saw, we were thrilled to be a little less sweaty, if only for a while.