SEPTEMBER GREEN SHOOTS: CSR ISSUES

Revitalised Funny Feet will support Save the Children

Wall’s ‘Funny Feet’ ice-cream has relaunched this month after a campaign by The Grocer magazine to bring back the 1980s strawberry-flavoured, foot-shaped treat.  Unilever UK has revitalised Funny Feet as part of its Foundation partnership with Save the Children and will donate 10p from every sale to the “Eat, Sleep, Learn Play” programme for disadvantaged children in the UK.

Remember Wall’s Funny Feet?  The quirky strawberry ice-cream foot on a stick has now been revitalised thanks to exceptional demand in The Grocer’s recent ‘Bring Back a Brand’ campaign.

Originally launched in 1980, Funny Feet received over 6000 votes in The Grocer’s campaign and went back into stores early September.  Parent-company Unilever managed to track down the original product mould to Italy.

A Save the Children flash features on every pack of Funny Feet, since the re-launch forms part of the Unilever Foundation’s partnership with charity organisation, Save the Children. Ten pence from every sale will be donated to Save the Children’s “Eat, Sleep, Learn Play” programme which aims to give the UK’s most disadvantaged children a better start in life.  To date, this programme has helped over 6,000 British families with household essentials such as educational books, toys or children’s beds.

Unilever hopes to donate up to £500,000 this year to Save the Children through this ongoing partnership.

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Year ten for Coca-Cola Enterprise’s ‘Real’ education programme

‘The Real Experience’ is Coca-Cola Enterprises’ (CCE) award-winning education programme. Now in its tenth year, the programme has five Education Centres within its UK sites, which aim to give students an insight into the manufacturing and business environment through free visits with tailored presentations by qualified teachers in a classroom environment. As part of the programme CCE also runs ‘The Real Business Challenge’ – an enterprise competition designed to inspire the business leaders of the future.

‘The Real Experience’ is Coca-Cola Enterprises’ (CCE) award-winning education programme. Now in its tenth year, it runs four Education Centres at CCE’s UK sites plus one at a recycling facility in Lincolnshire.  In total, the five centres provide free visits to around 15,000 school students each year, with a curriculum-linked programme involving presentations by qualified teachers plus factory tours.

CCE also runs an annual enterprise competition called ‘The Real Business Challenge’ for 14-15 year olds.  Downloadable resources enable teachers to run the challenge in school, then submit their best team’s work to the national competition.

Since it started in 2003, over 150,000 students have gone through the RBC programme, which this year partnered with Special Olympics Great Britain.  Entrants were asked to design awareness campaigns for the disability sports charity and its Summer Games.  The ten national finalists designed a campaign poster which was displayed through bus stop advertising in the school’s local area, increasing awareness of the charity’s work as well as the school’s own achievements.

The 2013 winning team from Strathaven Academy in South Lanarkshire presented medals to winning athletes at the Special Olympics GB National Summer Games.

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Baxters hits the highlands with Loch Ness Marathon sponsorship

At the end of September, family soup-brand Baxters will again roll out its sponsorship of the UK’s fifth largest marathon event, the Loch Ness Marathon & Festival of Running.  The Baxters Food Group has been the title sponsor since 2002, supporting an event which is estimated to benefit the local area to the tune of some £1.34M each year as well as raising nearly £440,000 for charity in 2012.

At the end of September, family soup-brand Baxters will again roll out its sponsorship of the Loch Ness Marathon & Festival of Running.  The Baxters Food Group has been the title sponsor since 2002, supporting an event which is estimated to benefit the local area to the tune of some £1.34M each year as well as raising nearly £440,00 for charity in 2012.

The Baxters Loch Ness Marathon & Festival of Running was founded by the Scottish Community Foundation (SCF), which aims to distribute £7.5m every year to charities and constituted voluntary groups throughout Scotland.  The annual event is now the UK’s fifth largest marathon after London, Edinburgh, Manchester and Brighton, attracting over 9000 participants in 2012, nearly 4000 of them to the full 26 mile race.

In addition to a standard marathon, the Festival of Running also comprises a number of other events including the Baxters River Ness 10K, a 10K Corporate Challenge, River Ness 5K Fun Run and ‘Wee Nessie’ – a 400m race for under-5’s.

The event plays a key role in Baxters’ ongoing CSR programme as well as supporting its brand objectives of promoting a healthy lifestyle for all.

The Baxters Loch Ness Marathon was also awarded winner of Best Sporting Event at the prestigious VisitScotland Scottish Thistle Awards (November 2012) at the Highlands & Islands Tourism Awards (October 2012) and Winner of Best Marathon at the Running Fitness magazine awards (September 2012).

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Featured charity: Prostate Cancer UK

This month in Green Shoots we feature Prostate Cancer UK, which this year rose 20 places in Third Sector UK’s annual ranking of charities in its ‘Charity Brand Index.’ 

Prostate Cancer UK is the leading charity for men with prostate cancer and prostate problems.  It was founded in 1996 by Professor Jonathan Waxman, with an urgent mission to increase spending on prostate cancer research and raise awareness of the disease.

Prostate Cancer UK was rebranded in 2012 and in October launched an ambitious ‘MANifesto’ – a plan designed to transform the landscape of men’s health.  The charity is one of the prime UK beneficiaries of the annual Movember campaign in November and in June was selected by Royal Mail as its ‘Charity of the Year’.  Other key corporate supporters include M&S (donating £1.6M to date),  Deloitte, Glaxo SmithKline and John Smiths.

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Nestlé tops leading sustainability index

Global food firm Nestlé has scored the highest place in this year’s Dow Jones Sustainability Index of any food or beverage company, with an overall score of 88% – double the industry average.  Launched in 1999, the Sustainability Index annually identifies the top company in each 24 industry groups, using an integrated assessment of economic, environmental and social criteria with a strong focus on long-term shareholder value.

Global food firm Nestlé has scored the highest place in this year’s Dow Jones Sustainability Index of any food or beverage company, with an overall score of 88% – double the industry average.  Launched in 1999, the Sustainability Index annually identifies the top company in each 24 industry groups, using an integrated assessment of economic, environmental and social criteria with a strong focus on long-term shareholder value. 

Nestlé was measured against a number of environmental and social benchmarks which measured the environmental and the social impact of its operations and the transparency of its information disclosure. The company’s strong policies and transparent reporting of its environmental programme – including climate change mitigation, water management and raw material sourcing – led to it achieving 97% in the ‘environment dimension’ of the Index, the best score in the industry.

Since 2002 Nestlé has managed to halve the greenhouse gas (GHG) emissions from its factories per tonne of product by improving energy efficiency, switching to cleaner fuels and investing in renewable sources.  Earlier this year, it announced a commitment to further reduce direct greenhouse gas emissions per tonne of product by more than a third compared to 2005 levels.

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Sainsbury’s trials the world’s first ‘naturally refrigerated’ trailer

Sainsbury’s has announced a trial for the world’s first naturally refrigerated trailer to transport chilled and frozen goods. Using a new ‘CO2 refrigerated’ unit, the trailer is part of the retailer’s review of its transport refrigeration gas; it aims to reduce its carbon footprint, which includes converting all stores to natural refrigeration by 2030.

Sainsbury’s has announced a 2-year trial of the world’s first naturally refrigerated trailer to transport chilled and frozen goods. Using a new HFC-free cooling technology (originally developed for deep-sea containers) the trailer is part of the retailer’s review of transport refrigeration gas as it aims to reduce its carbon footprint.

Sainsbury’s was the first UK retailer to commit voluntarily to phasing out harmful HFC refrigerants.  It converted its refrigerated depots in 2011 and is on track to switch 250 stores to CO2 refrigerant by 2014.

Currently all new stores are fitted with CO2 as standard.  Nick Davies, Sainsbury’s Head of Transport Operations, said: “The new carbon dioxide technology has much less of an impact on climate change and we hope it will play a big part in helping us reduce our carbon emissions… if successful it could help us save over 70,000 tonnes of COcompared to the current refrigerated trailer fleet.”

Sainsbury’s has also recently extended its Dual-Fuel fleet to 51 vehicles, saving up to 25 per cent in carbon emissions.  The environmentally friendly fleet operates on a combination of diesel and bio-methane, produced from rotting organic material in landfill.  Each Dual-Fuel vehicle will save around 41 tonnes of CO2 from being dispersed into the atmosphere each year.

Despite its growing business, Sainsbury’s aims to reduce its depot-to-store transport CO2 emissions by 35 per cent by 2020 and achieve an absolute reduction of 50 per cent by 2030 against a 2005 baseline.

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