The social influence of Eurovision

Broadcast to over 180,000,000 people across Europe and the rest of the world, the Eurovision Song Contest is one of the planet’s most watched TV programmes. 43 countries are represented in the competition, with 26 making it to the live final – this year in Copenhagen thanks to last year’s winner Emilie De Forest.

It’s only natural that a show with such influence over a large part of the world would have a strong social following, so we’ve had a look at the figures and seen how many got involved over Twitter! The show encouraged users to tweet using #Eurovision and #JoinUs throughout and displayed hosts and acts Twitter handles on screen for the first time.

This year, the number of tweets sent reached a peak of 5,384,678 using the #Eurovision tag:

 

However, it was the competitions winning entry – Conchita Wurst – who generated the highest number of social interactions this year (maybe something to do with her beard?). See below for the figures:

The number of people tweeting about Conchita Wurst

During both Conchita’s performance and winner announcement, there was an excess of 40,000 tweets sent per minute. We have a firm belief that Eurovision-lover Mark may have contributed to around half of these! Conchita also gained 34,000 followers on Twitter after the performance.

This is a fantastic example or large-scale worldwide exposure for an event! We hope to be able to replicate this for one of our clients on day…

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