The Sunday Times Magazine gets a makeover
Valentine’s Day has been and gone in a wave of roses, chocolates and questionable cards. But if you were reading the Sunday papers last weekend over a romantic breakfast on the 14th, you may have spotted the new-look Sunday Times Magazine.
In the first editor’s note of the rebooted magazine, Eleanor Mills wrote: “It is 54 years since we launched Britain’s first full-colour Sunday magazine…Today the Magazine changes again, unveiling a new line-up of writers and sections for an era that was barely imaginable on Sunday, February 4, 1962.”
A reference to ‘busy 21st-century lives’ further into the editor’s letter is a definitive nod to the enormous changes the magazine has seen in its reader, from the tech-poor Sixties through to the current world of ever-increasing digital lives. More and more of the content we read and contribute to daily via likes, shares and follows is from our phones or tablets. This is where the biggest names in news have spent millions of pounds developing their online offering to reflect changing demographics and media consumption traits of audiences.
Historically, the weekend papers have always carried more pages and been physically bigger (trust me, I had a paper round in my teens) to accommodate the sections designed for leisurely weekend reading: cooking, homes, style, driving, health and wellbeing.
Now, to maximise on precious weekend reading time and cut out the hunt through the broadsheet for separate sections, The Sunday Times Magazine has transformed the driving section into a glossy mix of hot cars and quips, alongside a new and larger life section. Life is now a 20-page guide on just http://www.texasgoldengirl.com/finasteride/ about everything: love and sex, family therapy, health & fitness, recipes, guest interviews and cars.
The launch issue contains a gripping narrative of how a Scottish mountaineer survived a real-life attack from a grizzly bear that will resonate with anyone who’s watched Leonardo DiCaprio’s performance in The Revenant; Ruby Wax and her husband Ed Bye talk warmly and frankly about married life with Ruby posing upside down on her sofa; while Jamie Oliver transports readers to his native Essex home with a Southend Chowder.
2015 was the year that bottomless brunches grew a cult following in London and further afield, but resident Times cook Florence Knight shares two simple brunch recipes designed to help readers linger longer over papers at home – look no further for this weekend’s recipe for eggs with Florence’s dish of golden yolks on top of buttery leeks and sourdough.
Controversial UKIP leader Nigel Farage closes the issue by sharing a day in his life, from his first cup of loose leaf tea in the morning through to what he watches on TV (he’s rather partial to a bit of Channel 4’s Deutschland 83).
It will be interesting to gauge the feedback of regular readers over the upcoming weeks on the editorial changes and we’ll be checking the social feed of The Sunday Times Magazine to see what their followers have to say about the makeover. There have been some changes to the magazine, new names on bylines and elements that just feel snappier to read, but from the Wild Card team we can’t wait to get our hands on the next issue!