Tilda’s Perfect Curry Formula
Our busy week kicked off with team members attending vodcast filming with former MasterChef winner Dhruv Baker who developed a delicious curry recipe to demonstrate the formula in all its glory. Check out the full mathematical formula and recipe here.
Dhruv was also on hand to talk to radio stations up and down the country about the findings with interviews with the likes of BBC Radio Lancashire, BBC Radio Newcastle, Gloucester FM and Asian Star 101.6FM.
Next was the news desk sell-in. The media were hugely receptive with branded Tilda coverage appearing in print in The Times, The Daily Express and The Telegraph and online coverage with The Mail Online, Mirror Online and Huffington Post. We’re sure it’ll start plenty of debate up and down the country!