Vanessa Brady writes for Parker Hobart

Vanessa Brady, founder at the Society of British Interior Design, talks to us about her work with interior designers:

“Most serious interior design professionals in the UK have built up relationships with some of their key suppliers.

They will hold trade accounts with manufacturers that they know they can trust, year on year, to provide the quality, strong design and workmanship that they need to keep their clients satisfied.

For those manufacturers that relationship obviously means regular, returning business. But it also has other benefits.

Good interior designers are trend setters and trend influencers. Our clients look to us to provide them with interiors that inspire and delight them. That means interior designers need to have enormous sway on the fixtures and fittings that go into those spaces.

Interior designers spend their working lives talking to clients, large and small, contract and residential. Those conversations are all about what the client wants to achieve, whether the space is a private residence, a block of new build apartments, an open plan office or a public building.

Through this dialogue, interior designers build up a pretty good picture of where design tastes are heading; what issues are becoming central to clients and which previously important design trends are being discarded.

That is all crucial information for manufacturers and suppliers looking to adapt their existing products and develop new ones for the market.

Of course designers are concerned with the large interior furniture; the drapes, the beds, the dining tables and desks. But often the items that set off a space and really help bring an interior design plan into its own are the smaller items; the unique objects and household goods that help give a house or an office its individuality and distinction.

That is why I would love to see a greater partnership between interior designers and the manufacturers of smaller quality items that come into people’s homes and offices. I think we have a lot to offer each other. This two-way dialogue is a financially rewarding one for manufacture, designers influence and therefore can  prevent wasted investment in design and technology or even production in areas that design professionals will not use in specifications this is true for interior designers as well as interior decorators.

So partnerships with PR and Marketing companies is paramount to the growth of an industry. Relationships with media experts and their ability to message the consumer are financially obvious to . The link between their clients and partners are paramount to the success and growth of the design industry.  ”

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