Wild Card acquires interiors specialists Parker Hobart
Parker Hobart, the specialist interiors and design PR agency, has been acquired by leading consumer brands PR agency, Wild Card.
The acquisition will allow Wild Card to boost its offering in the design, interiors and homewares sector,complementing its successful portfolio of FMCG, leisure, travel and consumer healthcare clients.
With a current turnover of £2.8M and growing15% year on year, Wild Card has offices in central London and Cornwall and employs 30 staff. Through the deal, the Parker Hobart team has relocated to Wild Card’s offices in Savoy Street, London.
Parker Hobart will sit initially as a wholly owned subsidiary alongside Wild Card. Sarah Harding, currently Managing Director of Parker Hobart, will become a Divisional Director of Wild Card.
Kate Wild, Wild Card founder and CEO, comments: “We have been considering for some time the options for strengthening our broader consumer brand offering and with Parker Hobart, have found the perfect match.”
“Homes and interiors have been a part of the Wild Card client base since our early days working with brands such as KitchenAid, John Cullen Lighting and Gibson Music. This is an obvious and natural extension and there is also considerable opportunity for synergy with Wild Card’s current work. Sarah has built a great team and business around her at Parker Hobart, with a very similar ethos to Wild Card. I am so pleased she is joining us and know it is going to bring incremental returns to both our businesses and client campaigns,” Kate concludes.
Wild Card’s client roster includes household names such as Gü Puds, Champagne Laurent-Perrier, Lurpak, Tetley, Jordans, Ryvita, De Vere Hotels, Joseph Joseph, The Eden Project and Visit Cornwall.
Over the past year, Wild Card has had strong client retention of 96%, added 15 new clients and had a 66% conversion on new business pitches last year.
Parker Hobart Managing Director Sarah Harding says, “I am delighted to be driving the business with Wild Card and look forward to working together and growing our client base.”
Parker Hobart’s current client portfolio includes Chesney’s, Villeroy & Boch, Marston & Langinger, Parker & Farr and JAB Anstoetz.