We’ve had a stellar start to 2022 with exciting work on all our clients. We’ve pulled out three recent client successes:
February saw the launch of ‘Life’s a Handful’ from Carex, a campaign to help empower consumers to feel confident about getting out and about safely – by simply washing their hands regularly.
Our campaign was backed up with statistical insights from a poll of 2,000 parents, which discovered how hard they’ve have found it to get kids to maintain good hand hygiene since the start of the Covid-19 pandemic.
We landed the message by teaming up with singer and mum to three young boys, Kimberley Walsh, who opened the doors of her family home to shine a spotlight on home bacteria and show how to prevent its spread through the power of handwashing.
With over 150 pieces of media coverage and incredible engagement on Kimberley’s content, the PR arm of the campaign complimented Carex’s ‘Life’s a Handful’ TV advert and wider marketing campaign which launched in January.
Yeo Valley Organic’s first virtual event for 2022 saw a panel of sustainable experts discuss regenerative farming, lifestyle, retail, and nutrition, with the goal of helping consumers to make small positive restorative acts that will make a big difference in 2022 and beyond.
After weeks of creative planning and technical rehearsals; the event was a roaring success, with nearly 400 attendees and some fantastic speakers including Lizzie Rivera, journalist and founder of ethical lifestyle community Live Frankly; Kalkidan Legesse, ethical and sustainable retail champion and founder of Shwap and Tom White, Yeo Valley’s very own soil health and regenerative farming expert.
The event is the first of a series of brand stories that will focus on the regenerative farming focus for Yeo Valley in 2022.
Founded less than five years ago in the bedroom of company owner, Stu Macdonald, Manilife is the small batch peanut butter on everyone’s lips at the moment.
We’ve been getting the brand and its charismatic founder Stu (otherwise known as ‘Peanut Butter Man’) talked about in all the right places – from securing stand out share of voice in the Grocer Jams and Spreads report, to getting Stu featured in the Metro’s Tips from the Top page.
We’ve also delivered a lip-smacking consumer activiation, teaming up with Le Bab for a Veganuary menu takeover. Each delicious course featured Manilife Peanut Butter as the star of the dish. The likes of BBC Good Food, Olive, Delicious and Good Housekeeping lapped it up, as did the 40 foodies who enjoyed a meal at Le Bab in January.