The social network gets more ‘social’

– On average, Pinterest sits in the top-three for referral traffic to our client’s websites

– The ‘social’ element of Pinterest was the ability to share and upload content

– Now users can message mutual followers, which offer brands new ways to reach customers and manage communities

The ability to have a two-way conversation on Pinterest now means that any technical issues users might have can be addressed without the need for phone calls and emails. As most brand’s boards will feature detail shots and technical details, these could be of use to speed up the customer journey to a sale.

From a user experience point of view, messages allow for friends or colleagues to collaborate more smoothly on the network, especially with shared boards. This could be advantageous on cross-company projects.

Community Managers should be aware of this trend so they can keep an eye out for any enquiries or comments from users.