Working in food and lifestyle PR means keeping in touch with trends and tracking the tactics lifestyle brands use to raise brand awareness. We spent Sunday at Stylist Live in London – for the purposes of research! –  and left feeling inspired by the brands on show and the creative ways some had brought their stands to life. Here are five of our favourites:

Peroni – make it social

Peroni adapted its brand offering to suit the Stylist Live audience. One wall of its stand was adorned with flowers, and every drinks purchase entitled customers to a session with Peroni’s on-hand photographer, who captured your cocktail-fuelled joviality and emailed photos to you afterwards (a clever data-capture incentive).

A bar serving a menu of lager-based cocktails decorated with beautiful edible flowers upped the Instagramability of the stand to provoke social buzz.

The Peroni stand at Stylist Live was set up to encourage visitors to engage on social media

Pukka Herbs – creatively communicate your brand values

In order to promote its brand values, which draw on Indian ancient health system, Pukka Herbs created an engaging interactive board to help visitors discover what type of energy pattern they had.

It also ran a pick and mix offer for the duration of the show in order to raise flavour awareness and offer something exclusive to show-goers.

The Pukka Herbs stand at Stylist Live used interactive content to encourage visitor interaction.

Susan O’Hanlon – ask for interaction

Expos provide a fantastic opportunity to gauge public opinion on products, and to collect useful content for future use. Susan O’Hanlon took advantage of this opportunity by asking customers to film a short video clip voicing their thoughts on the range.

The Susan O'Hanlon stand at Stylist Live had a new range on display which stood out at the event.

Not on the High Street – theme your stand

The Not on the High Street stand was a twinkling embodiment of festive goals. The Christmas focus of the stand gave it a great, engaging aesthetic, and the #magicofgifting hashtag encouraged Christmas shopping and social sharing.

With festive table displays in trendy colours, visitors left with stylish Christmas aspirations and a NOTHS catalogue in hand.

Pip & Nut – give a taster

Pip & Nut employed classic tactics to great effect offering samples of its different flavours of nut butters and smoothies made using the product. The stand was consistently crowded with visitors keen try out the range.

It also ran exclusive offers on its already-popular products for the duration of Stylist Live, which again resulted in some great social mentions.

Pip and Nut offered tasters of its flavour range to raise brand awareness.

Sasha Parkes - Senior Digital Executive at Wild West Comms

Words: Sasha Parkes

Senior Digital Exec at Wild West Comms