As COP26 draws to a close, we wanted to reflect on a recent project we’ve just completed with Tilda – one of the world’s leading responsible rice producers’.
A long-standing Wild Card client, Tilda is on a mission to become one of the most sustainable rice producers in the world. And with over 50 years of rice expertise and farming family connections, we knew it was the right time to elevate the brand’s messaging in this arena.
Our role as comms specialists is to establish a front-foot storytelling approach – being open and honest, part of the conversation around transparency and change. No one is perfect but consumers want and expect brands to share their journey. People buy from brands they trust – and the sustainability conversation must be part of any strategic recommendation.
We were delighted to work with Tilda on this project – their first Impact Report. Although sustainability has been at the core of their business for many years – long before it was a hot media conversation – it hadn’t been pulled together in this way. Our task was to wrap it up, give it shape, and provide a platform for future initiatives and communications.
We delved into the many, varied sustainability efforts and objectives the business has, including a commitment to combatting food poverty through a partnership with The Felix Project, to responsible packaging and water usage reduction – aligning with the UN’s sustainability development goals.
We worked closely with the internal team at Tilda to draft, design and print a brilliant report that serves to introduce their mission to consumers, media and stakeholders alike, whilst transparently demonstrating the company’s proactivity in sustainable practices and next steps.
We are now using the report to begin many important conversations that need to be had. And this is just the beginning of the story.
If you would be interested in hearing more about how we can support your sustainability communications, please do get in touch.