Last week, a brand new national newspaper The New Day landed on our desks. Published by Trinity Mirror, The New Day is published Monday to Friday across the UK. Trinity Mirror insists that it is a standalone title rather than a sister paper to the Mirror, claiming to have a politically neutral “optimistic approach” covering important stories in a balanced way, without telling the reader what to think.
The chief executive of Trinity Mirror, Simon Fox, claims that the reason for launching The New Day, which has no online platform, is a direct result of a decline in newspaper sales. Over a million people have stopped buying newspapers in the past two years but he believes a large proportion of the millennial generation, who consume their news via online platforms and social media, can be tempted back with the right newspaper.
The New Day is aiming to revitalise print and prove that newspapers can exist in the digital age if they are designed to offer something different. Interestingly this ‘best of both’ approach, is reflected in the layout of the newspaper- the news being laid out much like you would see on a tablet screen or a Twitter feed. The sports pages even appear in the centre rather than on the back pages, breathing new life into the conventional newspaper structure.
Here in the Wild Card and Wild West offices, we have been enjoying the new features The New Day has to offer. We particularly like:
- Today’s News Essentials – the first double page spread in the paper includes short news bulletins under the four sub-headings: Coming Up, News, People and In Pictures
- Share It: A whole page devoted to giving people the chance to share their own content. Readers can answer a question about a topical news item, which is asked through The New Day’s social channels, share their own personal pictures and text in their personal views- much like the Metro.
- The Bigger Picture – A daily double page picture story in the centre fold of the paper
- 9 Things to Live Today – The lifestyle pages of The New Day (pg.36) features the likes of recipes, books, things to download, music to listen to, delicious food to try, things to buy, places to travel and exciting events.
The daily roundup, edited by Caroline Garnar, even runs a weekend special on a Friday, which is four pages rather than two. This includes a ‘three things to buy’ piece and a travel roundup.
With reports of the paper already looking to freeze its price at 25p due to a sales drop, will it be here to stay?