Influencers have never been more important to the PR spectrum…


6 years ago, Wild Card made huge changes to diversify our PR offering with a renewed focus on Influencers, bringing in specialists to move the dial. Since then, our work with Influencers, both from an agency POV and from a wider industry standpoint have changed massively.


In this Marketing Forum video, our founder Kate Wild, MD Georgie Upton and Brand Director of Watergate Bay, Judi Blakeburn sat down to discuss the ever-changing relationship with Influencers:



Influencer campaigns are no longer unqualified, random stabs in the dark. They are meticulously planned out, with insight, data & learnings which underpin everything we do. With tangible KPIs and reporting to demonstrate success.


Through a number of different tools, we gauge the virality and engagement rate of chosen influencers, vetting their audiences to ensuring relevancy, and then collaborate with them to create high quality storytelling content which will resonate with their audience.


There’s never been a better time to undertake an Influencer campaign for your brand. Interested? We’d love to hear from you