Wild Card Launches the First Official KitchenAid Experience Store!
Last week, Wild Card had the pleasure of launching the world’s first ever KitchenAid Experience Store on Wigmore Street, London.
KitchenAid is renowned across the globe for its innovative and stylish small appliances, including their iconic mixers. We were tasked with amplifying the store launch and introducing the major appliances including sleek fridges, ovens and cutting edge kitchen gadgets. Part of the strategy involved harnessing a little of the magic of the KitchenAid mixer and using it to develop a call to action to drive footfall to the new store.
Wild Card developed a campaign leading with a premise that KitchenAid appliances, both small and major, do not live behind a cupboard door. They are tools designed for centre stage in the performance of cooking. To begin, Wild Card gathered 35 top journalists and influencers for a preview of the Experience Store to explore the site and be treated to demonstrations from the new Serious About Food Ambassadors.
Guests enjoyed a stunning selection of canapes and cocktails made using the KitchenAid range. Michelin diflucan pill without prescription Star Chef Claire Smyth cooked up a delicious Halibut with Ras el Hanout Broth, Bake Off Star Edd Kimber treated guests to Matcha Doughnuts and Interior Design blogger Grant Pierrus talked through the latest trends to watch out for.
The evening finished with a picture story moment as a giant KitchenAid Stand Mixer was filled with liquid nitrogen.
Wild Card were on site throughout the day and evening to host journalists and influencers with guided tours and one-on-one interviews with the senior KitchenAid staff. The team were also working hard behind the scenes back in the office to ensure the event was a success across all the social media channels. Turbo community management amplified the activity to KitchenAid’s loyal social community and fans, sharing the event with them live. Attendees were also encouraged to tweet and Instagram using #KitchenAidStore. Wild Card scored an impressive 67engagements from the likes of Living ETC and Good Things Magazine with an estimate of over 2 million impressions.
Attendees at the evening included Good Housekeeping, Olive Magazine, Daily Mail, Livingetc, Red Online, GQ and Jamie Oliver Magazine.