Truro-based PR consultancy Wild Card has been awarded gold at the Chartered Institute of Public Relations (CIPR) Pride Awards in the Consumer Relations category.
The winners of the 2014 PRide Awards South of England and Channel Islands were announced on Friday 21, November in Bristol and Wild Card was the only agency from Cornwall to take home a gold.
The awards, which are the most recognised PR industry awards, recognise and reward the inspirational work of leading public relations teams and consultancies.
The top accolade was for the team’s work for the Eden Project and Project Baobab. The team from Wild Card’s Truro office undertook a six-month campaign to raise awareness in the UK of the African superfruit Baobab.
Judges praised the Wild Card team for creating an “exceptional, innovative campaign” and summarised that it “excelled in its commercial goals and was also a good example of clever, collaborative tactics standing buy diflucan ireland head and shoulders above the other entries and a deserved winner.”
Kate Wild, Managing Director, Wild Card, said: “I am delighted to see the Wild Card team’s creativity and quality of delivery recognised by this award. It is also a reflection of the strength of our partnership with Eden Project. The Baobab project was jointly funded by Eden and the Department for International Development, working in conjunction with Phytotrade Africa. Over 15,000 unit sales were achieved and with 5p from every baobab sachet sold going direct to African communities, this campaign certainly made a difference.”
Pictured L-R: A member of the CIPR South West committee with Laura Hicks, Wild Card, Tracey Smith, the Eden Project and Viv Groskop, awards host.