Wild Card hosted another media breakfast with leading UK media, this time with the editor of The Grocer, Adam Leyland and Gillian Carter, editor of BBC Good Food. The event brought together food and drink marketing professionals to discuss the current retail market as well as trends and opportunities within the food press. The group discussed everything from the ‘Horsegate’ scandal to magazine subscription fees, whilst listening to the insider scoops at both publications. Below is a sneak peak into some highlights of what was discussed.
Adam Leyland has been at The Grocer for eight years and has overseen lots of change in the magazine and the development of the new subscription service website. The Grocer Online has seen a large rise in visitors to the site, with an increasing number of those visitors being consumers.
Adam suggests potential trends to look out for in 2015 could be Korean generic for diflucan cuisine and free-from foods. Clean labelling and the rise of the discount retailer will also be a focus for the retail market next year.
October 2014 will see the 25th anniversary issue of BBC Good Food Magazine, a celebration that will last for the following 11 issues. Gillian also discussed the online website, which exists solely as a recipe and cooking tips platform, one she conceded sits in a very competitive market.
Interestingly but perhaps not surprisingly the website receives a huge spike in traffic on rainy weekends and dreary evenings, where consumers are looking for inspiration to whip up recipes at home. There is also a huge surge in website traffic on Christmas Eve, perhaps out of desperation or last minute information for perfect brussel sprouts or the best roasting potatoes!
Look out for our next Breakfast with, to be confirmed shortly.