This week the Tetley team at Wild Card have been celebrating their Quality campaign for Britain’s favourite tea brand. We’re proud to say that the campaign not only won the EMEA Marketing Excellence Award within the TATA group; it was shortlisted for the Global Award too. We were also shortlisted as Finalists for Consumer PR Campaign of the Year in The Grocer Marketing, Advertising and PR Awards 2015. Great news!
Our Quality campaign needed to publicise the skill and expertise behind the Tetley blend. So, we introduced the Tetley Tea Blenders to UK media for the first time and showcased the fact that blending tea, like blending whiskey or champagne, is a fine art.
We had a strong story to tell, from publishing ‘The Art of Tea Blending’ to helping recruit for the role of graduate tea blender – the best job ever in a country get diflucan without prescription where 36m cups of Tetley are drunk each day! The campaign built momentum towards unveiling our ‘man with the million pound taste buds’ – a story publicising a move to insure the taste buds of Tetley master blender, Sebastian Michaelis, for £1m.
We achieved blanket broadcast, news and feature coverage communicating our quality message for Tetley. Highlights included 25 minutes broadcast airtime across Sky News and the BBC, as well as over 150 media insertions in A* titles such as The Daily Telegraph, The Daily Express, Metro, The Daily Mirror, The Sun, BBC News, CNN and The Daily Mail.
A great end to the week at Wild Card!