The Wild Card team delivers communications for both retained and project based clients with all strategic planning based on clear insight across our portfolio. We also operate as a collaborative cross-agency partner on larger brands marketing teams.
Our proprietary evaluation tool, Smart Media Index, ensures bullseye audiences are reached with tailored content.
Media communications strategy to work alongside advertising campaigns, experiential, shopper marketing and digital activations for a 360 marketing approach.
PR & COMMUNICATIONS STRATEGY
Insight driven strategy to land impactful campaigns in traditional, online and social media, with aligned brand messaging and a strong call to action.
Creative approach to deliver a Big Idea that’s insight driven and trends lead. We ensure our strategy is lead by consumer data, coupled with media interest.
Widespread coverage within the full circle of media, including print, online, broadcast and social media.
KEY INFLUENCER RELATIONS
Address book of key contacts who inform consumer opinion and contribute to the amplification of brand awareness coupled with effective advocacy.
Unparalleled network of media contacts across the agency, with daily meetings and liaison with journalists to drive brand coverage coupled with relevant messaging.
CROSS AGENCY WORKING
To achieve the best results and consistency in brand messaging we work effectively with multiple agencies ensuring a fully integrated and seamless service for our clients
MEDIA & COMPETITOR AUDIT
What do the media understand about your brand and how can you develop their interaction with it. Keep track of how your competitors are operating in the media, what their campaigns are, and how they are executed.
Introduction and execution of impactful collaborations, with like minded brands to generate fresh content and amplify reach and engagement across both brand audiences.